Ecommerce News: Ecommerce SEO Trends In 2016
Few types of online businesses can benefit more from SEO or search engine optimization in 2016 compared to e-commerce websites where direct consumer transactions are made possible. The latest trends in e-commerce SEO will not only help increase your website traffic but help funnel traffic to the most profitable pages on your site. But e-commerce SEO keeps on evolving with each passing day. This is why it is important that you become up-to-date with the latest e-commerce SEO trends in 2016. This read offers a comprehensive overview of the latest e-commerce SEO trends in 2016.
Until recently, e-commerce sites were concentrating on short-form content that included a title, brief description, a few images, and customer reviews. But user demand has increased the need for long-form content almost in every niche on the market. Due to the increased competition in the industry, consumers prefer e-commerce websites that offer long-form content. Even the search engines favor such websites and rank them higher on their SERPs. This is why you need to concentrate on developing more long-form content on your e-commerce website. This will allow you to describe your products and offer insights on your business. It will help increase the amount of targeted traffic to your business in the long run.
The importance of social media for e-commerce is increasing with each passing day. It has never been so important like today. In a recent study conducted on the importance of social media to increase the ROI of your business, more than 55% of participants said that social media helped improve the ROI of their e-commerce site. In fact, more than 70% of these participants think that social media is going to be even more important in the future than it is today. More than 90% of participants said that they plan to increase their social media marketing budgets within the next couple of years. Most of the users who participated in the study said that they preferred sites such as Facebook, Instagram, and SnapChat. In fact, social media is considered one of the best methods of generating more traffic as well as improving the online presence of your e-commerce business. This is why you need to take advantage of this trend and increase your business’ involvement in social media advertising in 2016.
Video content has started to outperform text-based content in 2016. This is another trend to watch out in 2016. The main reasons for this are the increase in the usage of mobile devices, WiFi technology, and video sharing capabilities. Users prefer video content since they give them a better option compared to reading chunks of boring text. This is why you need to take advantage of video content on your e-commerce website if you are to increase the sales and profits in 2016 and beyond.
Mobile optimization is critical for the improvement of search engine rankings for your e-commerce site. With mobile search taking the lead over desktop search in 2015, Google implemented their mobile algorithm update in 2015 to improve the rankings on their SERPs for websites that are mobile-optimized. If your site is not optimized for mobile search, you are losing a lot of traffic and sales in the long run. This is why it is important that you optimize your site for mobile devices without further delay. This will help improve the rankings and traffic of your e-commerce site in the long run.
In conclusion, the aforementioned read offers important information on the latest e-commerce SEO trends in 2016. It will help increase the sales and profits of your e-commerce business in the long run.
The Importance of a Professional Logo for Brand Recognition
When it comes to having a business, there are many things that you need to think about in order for it to be a success. This is why you need to talk to people and get the best information available regarding business operations. One of the things that you may not have considered before is the need for a professionally crafted logo. This is vital to have when it comes to brand recognition.
Brand recognition involves having a business that consumers can easily recognize. The logo, fonts and colours that are associated with the business, all work toward that end. Some companies use a mascot to make another association with their brand.
When people see a brand, they will consciously and subconsciously make associations with where they have seen it before. If these are positive, the person is more likely to click the associated link. This leads to an increase in sales and long-term positive customer relations.
Consider your audience
However, it is not as simple as that. The content associated with it and the brand have to be right for the target audience. No matter what that audience may be, they will respond more favourably to a logo that was professionally created, than one you threw together on some inexpensive software.
A professional logo will stand out to consumers as well as other businesses. It will state that you are a company to be taken seriously. Those who have completed courses for this type of design understand the subtle factors that will attract the eye of others. They know which colours and textures will increase hunger or increase confidence.
These techniques are not things that you can quickly pick up and apply. These professionals spend years learning and perfecting their craft. If your business is important to you, you will hire one of these men or women to create your logo.
Creating your logo
There are some things that you need to keep in mind when you are hiring someone to design your logo. For instance, you should have some idea of what you want it to be. Are you looking for a picture, words or a combination? Keep in mind that the designer may have suggestions that you should be willing to hear.
Have information for them regarding the mission of your business. Try to provide as much of a picture as possible of what the company means and the brand you want the logo to reflect. Consider things like the level of seriousness and whether or not there is an environmental aspect.
If you really want your content to stand out and catch consumers and other companies, you need to have a professional logo created. Your brand recognition depends upon others perceiving you and the company as a legitimate member of the business community. It will better your relationships with others and increase your sales, something that will make the investment well worth it.
The Unusual Case Of The Iconic Apple Logo
The Normal Creative Process Is A Long And Winding Road
The Apple logo is iconic and is significant partly because of its quick adoption by Apple partners Steve Jobs, Steve Wozniak and Mike Markkula. As is usually the case, a design firm or advertising agency will go through a large, involved process to come to the point of developing concepts alone. Concepts provide a crude visual of the ideas involved with following different logos or brand imaging. Usually, three concepts are then presented to clients, on just the first initial round, following many meetings with a client.
Prior to working on the concepts, the work all starts with the client’s version of what they want. If it were left up to them, often they would choose a dragon. It is strange but true that the business side will almost always suggest using a dragon. The agency pushes on beyond the dragon and then goes and does a lot of footwork, collecting market information on the customers. What does the product do for them? Who is the potential customer? What is the competition and how do they appeal to their customers?
All of this is to the aim of establishing a product or company’s personality. In the case of Apple, knowing that the partly eaten apple with the leaf has been in use since 1977 demonstrates the effectiveness of the logo, and also how long-standing they are once they are established. The fact that it was chosen immediately, without much in the way of arduous footwork, rounds of concepts, and really as the first and only concept is significant and mind-blowing.
The History Of The Apple Logo
When Rob Janoff was a graphic designer for corporate logos, which is also key for creating a company’s personality and identity, he was tasked with designing Apple’s logo. He worked for the firm Regis McKenna, where he assigned Apple Computer’s logo in 1977.
At the time, Janoff was the art director for Regis McKenna. Art directors come up with a whole concept, taking in marketing research, client ideas, putting forth their own conceptual gifts to create a personality. He had built his gift for building identity between his schooling and his initial training after he graduated college.
Janoff was prepared for the job by attending San Jose State. He was raised in Culver City, California. His initial focus was on the industrial design before he transitioned to graphic design.
His fate seemed sealed as he started working in the Silicon Valley in 1970 after graduating with his graphic design degree. He started out by taking on clients on a freelance basis, or working through different branding and ad agencies. In 1977 he fell into a job at Regis McKenna, as if guided by fate, as an art director.
Moving On Up
Janoff’s work in the Silicon Valley, particularly with Apple was so significant that he made the leap to Madison Avenue ad agencies where he worked on national and international clients for print and television advertising. His talents have been put to use at the best agencies in Chicago and New York City.
The Apple Success
It is important to remember back in the late 1970s and early 1980s that desktop computers, particularly Apple, were geared to the family. Because of the educational slant, the colorful logo — an apple — makes it absolutely brilliant conceptually speaking. An apple is a sign of education, of eating from the tree of knowledge, but geared to the kids who would later become the next bright minds in the Silicon Valley. That’s what makes a significant concept that is long-lasting and always maintains its power. Did you know that the other reason that the color was in the apple was to tell the world that it had the ability to work in color, a feature many smaller televisions still did not have back then?
Such a brilliant design mind makes it understandable how he was assigned to the Apple project. It is fortunate that he had the foresight to move to Palo Alto to do his design work. His gifts helped establish Apple as a brand that would change the world for generations to come.
Can You Copy A Company’s Logo Design?
There are two ways that logo design is typically protected. The first is under copyright law. Any type of creative work is automatically copyrighted the minute that it is created. That means that the moment that the designer creates the logo for the company, it is immediately protected by copyright. The company may also choose to officially register their copyright, giving them more legal standing if anyone were to ever steal their logo.
Either way, if you decide to copy a logo from someone else, you are in violation of copyright law. In most cases, the company will simply send you a cease-and-desist letter demanding that you stop using the logo. If you refuse, they may take you to court to sue you for violating their copyright.
Another way that you can get in trouble with copying logo design is by violating someone’s trademark. When companies register their trademark, they usually register their company name along with their logo. That means that their logo design is also protected by trademark and can’t be copied by anyone else. If you choose to copy it anyway, you may wind up getting sued by the company for ignoring their trademark protection.
There are some gray areas surrounding these issues, however. For instance, if your logo is simply similar to another company’s and not a direct copy, the question of whether or not it violates their rights is a little bit harder to determine. In some cases, it may have to go to court for a judge to decide if the two logos are too similar.
Fair use is also another consideration. For instance, if you are not claiming the company’s logo as your own or copying it directly, but instead are using it in a news story or in some other way that is considered fair use, the company generally can’t sue you for copyright infringement. Determining what constitutes fair use can be confusing, however. There are guidelines online you can read to determine whether or not your use of someone else’s logo falls within the limits of fair use. If you have any questions, you may want to contact a copyright or trademark attorney to make sure that you won’t wind up getting in trouble further down the road.
What it really boils down to is that it is almost always illegal to copy someone else’s logo or to use it in any way that is not considered fair use. Ideally, when designing a logo for your company, you should try to come up with something that is completely creative and unlike any other logo that is out there. This will help minimize the risk of you getting sued by anyone for a copyright violation or trademark infringement.
Ultimately, it can be hard to know whether or not your logo is unique enough to avoid any conflicts. Working with a qualified design agency can help improve your chances of coming up with a design that is unique to your business. Typically, these companies will submit multiple designs for your consideration, allowing you to look for one that is unique enough to stand apart from all of your competitors and from other unrelated businesses. In the long run, this is the best way to avoid running into any trouble with your logo.
Three Ways That You Can Learn Logo Design
A logo is a type of graphic that is representative of the company, a small image that can either be an emblem or a symbol. Often the name of the business is placed with the logo design, creating a unique and distinctive image that the company will be known for. A logo can be made by a novice using free services online, or even using software programs that come for free on their computer. People that would like to create a professional image will often hire a graphics designer that can create the perfect logo for their company. However, if you would like to learn how to do this yourself, here are three ways that you can learn how to do logo designs.
How Most People Make Logos
Most people will begin with a very basic image, usually a primary shape. They might get creative and use an image like a tree, mountain, stone, or some other physical object. The name of their company, or an abbreviation for the company, will either be placed above, below or over the top of this image. If you have access to Photoshop or even Paint on the, you can typically design one that you can use for your company. As mentioned earlier, those that are serious about branding their business will use a professional logo that is created by a graphics design expert. Others will take the time to learn how to become a graphics designer, and here are a few of the ways that this can be done.
Take An Online Course
Although designing a logo may seem simple, it actually takes an artistic eye to create one. You need to be able to match the color of the logo with your website, or perhaps use certain tones or hues that can create a certain mood when the person sees the image. It is also important to use the proper font for a logo, and there are literally hundreds to choose from. You need to make sure that the font size is large enough to be seen but small enough to be professional, which can take several hours of trial and error in some cases. To eliminate this learning curve, there are online courses that are available that can train you how to become a logo designer. Some of them are for free, but it is best to pay for logo design courses that can help you become proficient in this area of graphics design.
Take A College Course
Just as there are courses in college on how to learn computer programming, there are also graphics design courses. You will be required to purchase the software that they recommend, which is usually Photoshop, and they will walk you through the entire process. Each week they will introduce a different component of Photoshop, and provide you with examples that you will do either with the teacher or by watching videos that are provided. You also have the benefit of interacting with other people that are taking the same course, and you can learn together as you become experts at doing logo designs.
Consult With A Professional
Although it is rare that a logo design professional will actually work with individual customers, some of them actually provide the service. If you have been using a particular designer for many months, or perhaps years, they might be willing to work with you for a price. Just as you are paying them for their services, they will also charge a fee for teaching you what to do. The main reason that logo designers are apprehensive about providing courses on how they do logo designs is that this could ultimately mean you would no longer be their customer once you can do this for yourself.
Learning how to create a logo is not that hard to achieve. Many people can watch videos on YouTube to learn the basics. If you do not have the time, it is always recommended that you work with a professional that can do this for you, but you may want to take a course on logo designs at some point in the future. It is a good skill to have, even if you are just curious, or if you are going into the graphics design industry. Logos are extremely popular, and are always in demand, especially from new businesses that start up every year. Whether you decide to learn how to design logos as a hobby, a profession, or you would simply like to design your own, you can learn logo design strategies very quickly by working with a professional, taking a college course, or purchasing an online course on how to do logo designs.
How To Find A Good Logo Designer?
It won’t be wrong to say that logo has become necessary these days. A high quality and unique logo make it easy to be remembered by customers. It also helps with enhancing brand awareness and reinforcing the business’ identity. This is the reason that logo creators are in great demand today as every business wants a completely unique and high-quality logo that represents their business.
Due to the huge demand, a number of designers have entered this field and these days, one can buy a logo from many freelance marketplaces for less than $10. However, this does not mean that you’re going to get a high-quality logo for that price.
In fact, many graphic designers charge tens of thousands of dollars to deliver a high-quality logo that adequately represents a business and leaves an impression on the customers. If you are currently looking for a logo designer, here are a few helpful tips to find a good logo designer.
How to Find a Good Logo Designer?
As is the case with all graphic designers, experienced logo designers also have a huge portfolio of work that they can show to potential clients., Therefore, the first thing you need to look at is the portfolio of the logo designer to see examples of their work. It is important that you take a close look at these examples.
A unique design gives you a competitive advantage. This is the reason that good logo designer are in great demand as they take the time to understand their client’s requirement and always manage to deliver a high quality and completely unique logo.
Another thing that separates good logo designers from other designers in the market is that they have experience in their client’s market. While it is not always necessary, it does help if the designer takes the time to understand your business sector and creates a logo accordingly. For instance, the logo for a school is going to differ a lot from a logo for a chemical factory.
Similarly, the logo for a non-profit organization needs an understanding of the current environment for non-profit organizations. If you are unable to find any examples of their work related to your industry, you may ask them to show you such examples.
Do not make the mistake of thinking that your logo design project will include all kinds of file types that you may need for printing signs, business cards, banners as well as website graphics. A professional logo firm will usually include all the necessary file types but every logo designer does not provide all these files. Therefore, you need to specifically ask the designer to give you the file types that you need.
Some of the necessary deliverables include a vector logo file, color specifications as well as typography among others. Experts also recommend getting your letterhead and business cards designed at the same time as it will be easier for the designer.
If you are not sure about what exactly you want in the new logo, you need to ask the designer to give you some choices. Some designers will give you a number of options to choose from whereas some designers may give you only one or two options and you may have to pay extra for more options. Therefore, it is important that you ask them clearly about the number of options they are going to deliver.
Ideally, you should have a minimum of five options. Also, seek clarity on the number of revisions you will get for free. Most professional design firms offer at least three revisions but it is important that you ask them. There are some design websites that offer unlimited revisions but most of the time, it doesn’t work as you will eventually agree to a good enough design as nobody has time to keep looking through tens of different options with slight differences.
Ideally, you should communicate directly with the creative designer who is working on your logo project. However, there are some firms where you are not allowed to speak directly to the creative and you are restricted to speak to the salesperson. In some cases, you can communicate to be the creative designer only through e-mail. Ideally, you should choose a design company where you can have face-to-face talks with the designer who is working on your logo project.
One of the most important things when it comes to choosing a logo design is your budget. As mentioned in the beginning, there are a number of marketplaces where you can buy a logo for less than $10 but it will be a cookie cutter design that won’t be unique and won’t leave an impression in the minds of your customers.
Therefore, the first thing you need to do is fix the budget. There are a number of crowdsourcing sites where you can get a logo for a few hundred dollars. Ideally, you should work with a well-known graphic design firm to get a unique design that will include proper communication, care, and thoughtfulness.
Tips To Choose The Right Ecommerce Website Template For Dreamweaver
There are a number of factors that affect the success of an e-commerce store. Some of the major factors include a choice of products, prices, customer service, traffic generation and conversion rate among others. As far as the conversion rate is concerned, it is mostly affected by the design of the website. Design plays a very important role in conversion rate as even a slight change in design can bring thousands or even hundreds of thousands in additional sales in case of e-commerce stores.
So, it is important that you pay close attention to the design of your website to make sure that the visitors get converted to paying clients at a higher rate. You can create the design on your own or buy a ready-made template online that can be modified to fit your needs.
However, the biggest problem with buying templates is that there are a number of e-commerce website templates for Dreamweaver on the market and it is not easy to choose one. There are a number of things you need to consider to choose the right website template. Here is a list of some of the important factors that you should consider.
One of the most important things while considering different website templates is that you need to be clear on the goals for your website. Once you have determined the goal, the first thing you need to look at is the structure of your site. You need to consider what kind of site you are going to create.
Is it meant to be a one-page site or are there are going to be many different types of pages. Similarly, you need to consider whether your page is going to be mostly text or it will have a catalogue of hundreds of different product images. When you create a website, the website template needs to merge with the theme of your website. For instance, the website for a photographer will have a completely different look and feel when compared to the website for a real estate company.
The layout is another important factor that you need to consider. It refers to the structure of the information on the website. The best way to choose a layout is to choose one that fits your needs and does not require too much customization. It is important that you do not choose a template solely on the basis of initial looks as some templates may require a lot of changes to meet your needs. Take a close look at the interior pages as well as your homepage structure to finalize the layout. It will depend on the kind of content you plan to include on the website.
Another important factor that you need to take into account is the ease of customization. The customization changes can range from font selection to color to adding the company logo as well as adding multimedia and other such elements. You need to figure out the kind of customization you may need and how the web design template will help you with that.
You also need to take into account the size of the template as it will affect the site loading speeds. Keep in mind that the site loading speed also affects search engine rankings and therefore, it is important to have a light template. Do not make the mistake of using a template that requires a complete redesign. After all, you are buying a template to save time.
Website design templates can be extremely complex, especially when the template has a lot of pages. Customer support is very important as you may need the help of an expert in case you have an issue with the template. Even a slight glitch in the code can have huge repercussions on the live website. Therefore, it is important that the customer service is available on a 24 x 7 basis.
You should buy website design template from professionals only. It will ensure that the templates are search engine friendly, fast to download, easy to read and works on major web browsers., Template that looks good do not necessarily have the right coding and it may affect the search engine rankings or user experience. Therefore, it is important that you buy a template a reputable vendor.
Overall, professional web design templates are meant to save you time, money and effort while creating a website. The right choice not only gives your site a great look but it also includes all the features needed to make the site work.
The Importance Of Product Reviews On E-Commerce Websites
Most of the time, merchants may underestimate the importance of product reviews on their e-commerce websites. With all the issues that need to be taken care of by e-commerce site owners such as higher conversions, increasing sales, customer service, optimizing site design, and all other administrative functions, the owners may get bogged down by the sheer volume of functions to implement. This is where most e-commerce sites fail to integrate product reviews on their sites. If you are such an e-commerce site owner, you are leaving a lot of money on the table by not integrating product reviews to your e-commerce site. This article provides a comprehensive overview of the importance of product reviews on e-commerce websites.
A site owner should never let the above functions interfere in the inclusion of product reviews on their e-commerce sites. Product reviews have a strong inclination on influencing customer purchasing decisions. More than 42% of e-commerce site owners have reported an increase in their average order value when product reviews were included on their e-commerce sites. Most marketing experts see a strong correlation between the inclusion of product reviews and the increase in conversion rates of an e-commerce business. This is why you need not delay to include product reviews on your e-commerce website. It will not only help improve your sales and conversions but the brand awareness too. These are the important benefits of including product reviews on your e-commerce websites.
Large e-commerce stores such as Amazon and eBay have been using product reviews since 1997. So many consumers have reiterated the importance of evaluating a certain product or service before making the purchasing decision. This is where product reviews come in handy. More than 40% of consumers say that they never bought electronic products without reading online reviews about that particular product. They say that these reviews have helped them make the correct decision when purchasing electronics via online e-commerce stores. This is why you need to think about including product reviews on your e-commerce website without delay. If not, you are losing the lion share of your business to your competitors who have included product reviews on their e-commerce sites. In fact, you will be leaving a lot of money on the table under such circumstances.
Customers most often look at the product ratings to see which products are rated the highest. They tend to ignore products that are rated 1 out of 5. One they click on a product, the consumer will read the reviews provided by other users before making his or her final purchasing decision. Just imagine the number of consumers you will lose if you don’t include product reviews on your e-commerce site! Product reviews will also help increase the brand loyalty of the existing consumers. When a consumer reviews one of your products, he or she feels a part of your brand. This is another benefit of product reviews on your e-commerce site. The aforementioned article provides an overview of the importance of product reviews on e-commerce websites.
What Is A Web Page Development Software?
Web page development software is something that you use to create your websites. It does more than design your website, it actually allows you to get into the back end of things and implement the certain code or else modify the code of the existing software so you can customize your website according to your needs.
If you search for website creation software on Google you will see that there are different tools available out there. These tools are offered by different developers or website programmers so that you can use them and customize them to build your website. Although their specifics differ, the fact is that the softer actually are built with several common computing languages like PHP, HTML, among others.
If you are in the market for this type of software, you should know that there are two things you need to keep in mind when it comes to the actual buying or subscribing to a software service. The first thing you need to consider is the user interface. If you are not a programmer or are a visual person even though you are a programmer, then you need to make sure that the software you use has a what-you-see-is-what-you-get or WYSWG interface. Really, without this type of interface, you would be facing upon heaps of code. Aside from being not fun at all, this type of all code interface is not helpful at all in creating a gorgeous website that your website visitors will want to use.
The second point that we would like you to consider is the level of customization. What is the extent that you can customize your website?
Right now, the most popular software for building websites is WordPress. WordPress is easy to use, however, you cannot make that money customizations with it. So, it is actually bad for building e-commerce websites or websites that need a lot of back-end programming. For your website development software, you need to make sure that you will be able to customize the CSS and be able to implement other programming codes.
The good thing about software development programs is that they are cheap. But of course, if you are serious about building your own online business, the price should be the least of your concerns. What should be your concern are the two items that we mention about, the user interface and the level of customization that you can implement.
Before subscribing to a software service or buying downloadable software, make sure to read the reviews of that particular brand of software. You can go to Google and search for the name of the software plus the word review. You could also go to the forums and ask the people there about the software that your are thinking of buying or subscribing to. But you should not stop there.
You should, if possible, download a demo version of the software or use a trial period. You want to make sure that the software is something that you can actually work with.
Tips For Designing A Killer Business Logo
Many business owners falsely believe that designing a business logo is as easy as throwing the name of the company inside a small box. There’s a reason logo designers are making a small fortune designing for companies that still seem to be in the dark about proper logos. The fact is, your logo is the one chance you have for proper branding to make sure that consumers associate your logo with your products. The journey to design the right business logo is not an easy one, but if you’re ready to take on this arduous task, here are some great tips:
Design A Unique Logo
Your company and brand are both going to be associated with your logo for a long time, so make it a good one. Try to think outside of the box and create something that hasn’t been done to death by numerous other companies. The fact is, many business owners think that copying successful companies is the best way to grab attention, but not only is it illegal, it can also serve as a real setback.
Evaluate The Brand’s Personality
Great logo design means that you understand the company and its products. What kind of feelings is your logo trying to evoke? You wouldn’t slap together the same logo design for a serious educational company as you would for a business selling toddler products. The identity of your brand and your company should play an important role in your design.
Know The Meaning Of Color
Color can make or break the success of your logo design. Bright colors, for example, represent energy and quirkiness. On the other hand, neutral and muted colors are a great way to show off a professional company to high-end clients. It all comes down to what you want your logo to say about your business.
Simple With A Twist
Your logo needs to be recognizable from afar and it’s a graphic you will print over and over again on different mediums. Believe it or not, the less complicated your logo is, the better. Simplicity is the key to achieving the right effect. UPS and FedEx are both fantastic examples of how a mundane and simple logo can really set the mood for a company.
If you’re not sure that your design skills are up to par, set the money aside in your budget to hire a logo designer. It’s the one thing that can truly distinguish your company and its brand.